WORLD REEF DAY 2019 - SOCIAL MEDIA TOOLKIT

Background

On June 1, businesses, organizations and individuals will come together to celebrate the inaugural World Reef Day. The goal of the day is to shed light on the state of our global reefs, illustrate how individuals can make a change, and encourage them to take a stand. 

Founded by Raw Elements and recognized by the National Day Calendar Association, World Reef Day is now the recurring annual day for the world to come together in awareness and activation to effect positive change for our world’s reefs.

Call-to-Action

Industrial pollution, plastic pollution, sewage, chemical sunscreens and unmanaged high-density tourism all threaten coral reefs. The reef destruction that has happened up until now has been caused by humans, and we can fix it.

Three simple things that we can do to protect these precious resources are:

  1. Use reef-safe sunscreen
  2. Reduce single-use plastics
  3. Spread awareness

A Note from Our Founder – Brian Guadagno

“The launch of World Reef Day is the culmination of a lifelong dream of ours to make a difference on this planet through awareness, education and positive action. As we all become more aware of the perils facing our oceans, we want to empower everyone to initiate simple changes in our daily lives, such as using reef-safe sunscreen and reducing plastic waste, which will have an enormous impact on the planet.” 

WHAT YOU CAN DO

On June 1, join us as we create a viral movement to show the world how we can make simple choices today to save our reefs for tomorrow. Our goal is to take over social media to raise awareness of this issue.

Official World Reef Day Post on 6/1: Beginning at 6am est on 6/1 (or any time after that), we are asking everyone to share the below image.

You can download the image here.

 

Suggested Captions:

  • Option 1: Our coral reefs are in danger. In recent years, there has been a major decline of the world’s reef (40% in Hawaii and the Great Barrier Reef, 85% in the Caribbean and 99% in the Florida Keys). Much of the destruction up until now has been done by humans, and we can fix it. Today, June 1, is the first official #WorldReefDay Let’s come together and take action. Three simple things you can do to make a difference are:
    1. Use #reefsafe sunscreen
    2. Reduce single use plastics
    3. Share this post and spread awareness of this issue

We can make simple choices today to save our reefs for tomorrow!

  • Option 2: Write your own post about saving the reefs. Please include the three pillars of our call-to-action (1. Use reef-safe sunscreen 2. Reduce single-use plastics 3. Share this post and spread awareness of this issue) as well as #WorldReefDay
  • Option 3: Repost Raw Elements post (@rawelementsusa)

Hawaii Locals

We are celebrating our inaugural World Reef Day in Hawaii. If you or anyone you know will be on Oahu on June 1, join us as we make history and celebrate in the water and on the beach with a blessing, paddle out and ceremony.

  • When: June 1 @ 7am-11am
  • Where: Duke's Waikiki (2335 Kalakaua Ave #116, Honolulu, HI 96815)
  • The event will be filmed for Karmagawa’s newest documentary “Save the Reef”
Click here for the facebook event.
You can download the evite here.