For Our Reef

A Reef Preservation Initiative with Aqua-Aston Hospitality

Coral reefs in Hawaii account for 85% of all coral reefs in the United States.

The global coral bleaching crisis has affected the Great Barrier Reef in Australia and Hawaii. NOAA has called for immediate action, citing global warming and water pollution from agriculture and sunscreen as the top causes of the crisis.

What is #ForOurReef

As part of Aqua-Aston's efforts to engage in sustainable tourism, they created a reef preservation initiative and public awareness campaign about the importance of reef-safe sunscreen. As their partner, we have supported their efforts with:
・Sunscreen dispensers with complimentary Raw Elements' sunscreen
・Raw Elements is available for purchase at most properties
・Samples of Raw Elements is given to guests at check in
・Raw Elements is part of the Eco-Kit provided to guests
・Guests can trade in their chemical sunscreen for Raw Elements
Raw Elements and Aqua-Aston have worked together on numerous community events

    Why #ForOurReef?

    Our mission is to create the safest, most effective sunscreen on the planet. Aqua-Aston Hospitality is committed to doing good for the community of Hawaii by supporting green initiatives that help protect its natural environment. Working together, we can achieve our goals and preserve Hawaii's reefs.