Raw Elements USA – Physical Eco Protection Sunscreen Line Approved NON-GMO Project Verified.!

NON GMO certifiedRaw Elements USA is the first sunscreen line to be approved by The Non-GMO Project in the US market. All of the products in Raw Elements USA line offering have received ‘VERIFIED’ status by The Non-GMO Project. The Project offers North America’s only  third party verification and labeling for non-GMO food and products. As a non-profit organization, the mission of the The Non-GMO Project is commitment to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. One of the inherent risks of genetically modified crops and food items is that they contaminate non-GMO crops and foods through cross-pollination and/ or contamination. Every ingredient in Raw Elements Sunscreen has been individually examined and validated! !

“The year long verification process was extremely thorough, taking us deep into each ingredient of our product more than we could have ever imagined.” says Michael Whalen, Raw Elements USA Vice President. “We are excited to seek out, consult and support third party organizations like the Non GMO Project in order to bring awareness to the public through our brand. This supports our diligence, commitment and responsibility to follow our mission, creating the safest, most effective sunscreen in the world.”!!

Raw Elements USA is the product of a 18 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. The sunscreens are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters,preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen a the wise choice. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

With its #1 rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection! Raw Elements USA sunscreen can be found in over 600 retail stores throughout the US ranging from Whole Foods Markets to Surf and Outdoor retailers. And online : http://www.shop.rawelementsusa.com
The company website www.rawelementsusa.com is a vast source of educational material on sun safety and sunscreen education!
[email protected]

Raw Elements non GMO

Information on The Non GMO Project can be found on their website, www.nongmoproject.org

New Product – Raw Elements USA Sunscreen Launches New Product – ECO TINT 30+ Stick

webslidebannerECOTINTnormalsizeRaw Elements USA – Physical Eco Protection Sunscreen™ is proud to announce the launch of its new product, ECO TINT 30+ to its natural sunscreen line for June 1st, summer 2013. ECO TINT 30+ is naturally pigmented to a neutral ‘skin tone‘ color. The sunscreen stick is broad spectrum, SPF 30+ and very water resistant – 80 minutes. ECO TINT 30+ is the ideal choice for a daily moisturizing sunscreen, suitable for all skin tones and skin types while meeting the performance demands of the outdoor athlete.

“We are extremely proud to launch ECO TINT 30+. BrianIt’s extremely exciting and rewarding to be able to introduce a new product to our line that will allow us to expand our consumer base. Ultimately, this means greater reach to people with safe, natural, sun protection – that make us very happy!”
says Brian Guadagno, Raw Elements USA founder.

Raw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. Carrying a #1 rating by The Environmental Working Group for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection. ECO FORMULA 30+ lotion and ECO STICK 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in its acceptance into Whole Foods Markets as well as being surfer Garrett McNamara’s sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention.

Its website, www.rawelementsusa.com is a source for easy to understand information. Raw Elements USA sunscreen can now be found in over 400 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and online at
www.rawelementsusa.com.

Questions? email us! [email protected]
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www.twitter.com/RawElementsUSA

Raw Elements USA Sunscreens – Receive #1 Top Rating By The Environmental Working Group – 3rd Consecutive Year

Raw Elements USA sunscreens have received top honors for safety and efficacy in The Environmental Working Group’s 2013 Sunscreen Report for the third consecutive year. Ahead of the Memorial Day holiday, The Environmental Working Group today released its 7th annual Sunscreen Guide rating the safety and efficacy of more than 1,400 sunscreens, lotions, lip products and makeups that advertise sun protection in the US market. EWG researchers found that only 25 percent of products on the market in 2013 offer strong and broad UV protection and pose few safety concerns. “The vast majority of sunscreens available to the consumer aren’t as good as most people think they are, but there are a handful of products that rise above the rest,” said Sonya Lunder, senior research analyst at EWG and lead author of the report. Raw Elements sunscreens’ top honors are largely in part of the efficacy of its active ingredient and the safety of its organic ingredients. ‘Zinc oxide is EWG’s first choice for sun protection. It is stable in sunlight and can provide greater protection from UVA rays than titanium oxide or any other sunscreen chemical approved in the U.S.’ – EWG 2013 Sunscreen Report.

Environmental Working Group's 2013 sunscreen reportRaw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. Carrying a #1 rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection. ECO FORMULA 30+ lotion and ECO STICK 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.REstick2013EWG

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in its acceptance into Whole Foods Markets as well as being surfer Garrett McNamara’s sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention. Its website, www.rawelementsusa.com is a source for easy to understand information. Raw Elements USA sunscreen can now be found in over 400 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and
www.rawelementsusa.com.

www.facebook.com/RawElementsUSA

www.twitter.com/RawElementsUSA

Raw Elements USA – Physical Eco-Protection Sunscreen Expands National Shelf Presence With Whole Foods Market

Raw Elements in Carolina's Whole Foods.

Raw Elements in Carolina’s Whole Foods.

Miami Beach, FL April 24th 2013 -
Raw Elements USA - Physical
Eco-Protection Sunscreen Expands National Shelf Presence With Whole Foods Market.
Raw Elements USA – Physical Eco Protection Sunscreen™ is proud to announce regional expansion of its sunscreen products within Whole Foods Market. This season consumers can now purchase
Raw Elements sunscreen in the North Atlantic, South East and South West United States regions of Whole Foods.

“We are extremely proud and excited to have more presence in Whole Foods Market. The opportunity allows us the ability to reach many more consumers with our products. Ultimately, this means more people with safe, natural sun protection, that make us very happy!” says Brian Guadagno,
Raw Elements USA CEO.

Raw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. Carrying a #1 rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection. ECO FORMULA 30+ lotion and ECO STICK 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in its acceptance into Whole Foods Market as well as being surfer Garrett McNamara’s
sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention. Its website, www.rawelementsusa.com is a source for easy to understand information. Raw Elements USA sunscreen can now be found in over 400 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and ?????

www.rawelementsusa.com
info@rawelementsusa

“PADDLE2LIVE” RECEIVES AGENT OF CHANGE AWARD

Jack Marshall Shimko and Paddle2Live has been awarded the 2012 SURFER Poll “Agent of Change” award and beneficiary of VIP table sales. The award was presented on Dec. 6, 2012 at Turtle Bay on the North Shore during the Vans Triple Crown of Surfing. The 42nd annual event honoring surfing’s top athletes, films, and performances. Fans can watch to the show in its entirety at SurferPoll.com.

The Agent of Change award recognizes an individual or organization making a difference for the betterment of the surfing community. Jack Shimko and Paddle2Live will join the ranks of Dave Rastovich who received the first-ever award in 2008 for his work with Surfers for Cetaceans, Dr. Dave Jenkins in 2009 for his work with SurfAid International, the Mauli Ola Foundation in 2010, and Operation Amped in 2011.

Paddle2Live (P2L) is an adventure based organization that creates opportunities for human interaction with the ocean as a tool to fundraise, educate, inspire and improve the lives of people facing a range of physical, mental, social or economic challenges. Jack Marshall Shimko, founder of Paddle2Live was diagnosed with cancer in 2009. He chose to fight his cancer in the ocean surfing, swimming and paddle boarding. Paddle2Live has paddled thousands of miles in the open ocean in order to raise awareness and funds for foundations such as Livestrong, UCLA Jonsson Comprehensive Cancer Center, John Wayne Cancer Foundation and the Newport Aquatic Center.

“SURFER Magazine chose Paddle2Live as this year’s Agent of Change recipient because of their dedication and hard work. Our hope is that others will rise to the challenge to give back as well,” says SURFER Publisher Tony Perez. “P2L Founder Jack Shimko has inspired us all, reminding us that the ocean cures, and that we should not only be thankful for our connection to it, but also encourage others—regardless of the challenges they may face—to jump in. Thank you P2L and all those involved.”

Shimko comments “I would also like to thank everyone that has been apart of Paddle2Live in the past and everyone who is currently part of our organization. Without you guys we would not be here today. Specifically, I would like to thank Hurley, Bark PaddleboardsQuickblade, and Raw Elements for believing in us and elevating this project to new levels! We are so excited for the future of Paddle2Live and can’t wait to share our new programs, events and expeditions with you all! Thank you!”

For more information on Paddle2Live please visit www.paddle2live.org.

Waterman Eco-Challenge… WOW what a day!

Wow, what a day is about all I can say!

The amount of support that was required from so many people, so many groups and all of our sponsors to put this event on is beyond belief! Before we get into the event, I just need to take the time to express my gratitude to so many people.

The Town of Narragansett has been so supportive of this event and our mission to raise awareness toward ocean and sun safety, we are so grateful! For the second year and a row we were so fortunate to have WaveJet back to host the Eco-Challenge with us again this

year. It’s so awesome to see how much focus on lifesaving WaveJet is taking with their technology. Having rescue boards with the jet propulsion allows us lifeguards to conserve energy and maneuver through conditions much more effectively. A perfect example of this was demonstrated in the monitoring of the 3 mile paddle race on 4 WaveJet Rescue Boards. I can’t thank WaveJet enough for their continued support!

 

Having Garrett McNamara back to host our event after claiming Billabong XXL Biggest Wave award along with the Guinness Book Big Wave World Record for his 78′ Portugal bomb this winter was outstanding! Garrett’s dedication to ocean safety and support of Raw Elements is endless. But possibly more impressive than that is Garrett’s endless positive energy. Always willing to take the time and speak to everyone with a big smile and a laugh – I’m honored to have you and Nicole as my friends!

To all family and friends for all of your support and efforts and lending of your time in advance of the event, on site with set up and manning the tents, big thanks! Especially Mike, Mom, Erin and Dan you guys were were awesome and took care of everything!!

The amount of training and effort the Narragansett Surf Rescue team puts into keeping that beach safe is endless. I think the way the day came together with crowds, sun and conditions sure put them to the test and allowed their skills to shine. It is extremely stressful and a serious job to protect the thousands of patrons on the beach and then put the race contestants into the water and make sure everyone comes back safely and in good condition. Under those conditions, the team had to come together and make some of the largest rescues of the summer, some of them with as many as a dozen victims at a time. This was all going on while the team was setting the course, determining race conditions, organizing the ocean safety plan to execute and getting the start of the race off on time! I am so proud of this team and honored to be a part of it! All the boys, all of your support over the years and your support of Raw Elements and the Eco-Challenge – it would not be possible without you, thank you so much. A HUGE thanks to Coolibar for your generous donation to keep our Lifesaving team protected!

Ok on to the event!! What a great summer day with sunny skies, what more could you ask for!? How about 3-4 foot NE wind swell!! The conditions definitely added to the energy of the day and the event. It was so great to see so many men and women come out and paddle! The event is all about you guys and we were so stoked on the turn out and how well everyone did under the conditions. For some, it was business as usual getting out past the break. For others, it was likely the first time they had attempted that and everyone battled and didn’t

give up. Everyone made it out and it was awesome to hear the crowd cheering on and rooting for every last paddler until everyone was on their way. I know there were a number of paddlers who were stoked to get out there and paddle but opted not to because of the conditions. We all totally respect knowing your personal limitations and taking a responsible approach toward ocean safety.

There were a number of close finishes and the competition was really tight! You all made

for a great, exciting day and we were thrilled to have you make the 2nd annual Waterman Eco-Challenge the day it was! We are already excited and looking forward to planning next years event!

Special Thanks to all our sponsors and supporters!
WaveJet, Raw Elements USA, Town of Narragansett, Narragansett Surf Rescue, Garrett McNamara, Nicole Macias, Warm Winds, Von Zipper, Whole Foods, Food For Thought, Sambazon, Coolibar, Wax Buddy, SunAWARE, The Jenn Lee Group, Savage Advertising, Michaela JohnsonThe Rhode Show, Robb Roach -Kettle Bottom Productions & Crew, Body Glove, Reflect Sports, Kona Red, Gail Ahlers, Narrow River Kayaks, Tripp Burman Photography, US Cost Guard, Narragansett Police Boat, Joe Vingi -RI Urban Search & Rescue, Brian Lemme -Narragansett Fire, Hank Priest -Surf Shots Photography, Tracey Catherine

Brian Guadagno, Founder of Raw Elements USA
Sr. Lifeguard Captain, Narragansett Surf Rescue

Want to be involved in the 3rd Annual 2013 Waterman Eco-Challenge? Contact us today: [email protected]

Here’s the finishes and times!

Prone Stats Male

Place

Name

Number

Time

1st

Luca Spnazzola

27

33:32

2nd

Kevin Roy

31

34:14

3rd

Stphen Yankocy

14

35:09

4th

Richard Battista

24

38:15

5

Carl Critz

11

39:09

6

Ben Sienko

25

38:41

7

Jameson Logiodice

26

45:32

8

David Hoffer

29

49:43

SUP Stats Male

1st

Michael Nunnery

15

35:35

2nd

Jimmy Blackeny

7

35:38

3rd

Robert Flynn

17

36:04

4th

Myles Point

5

39:09

5

Adam Glasgow

1

40:26

6

Adam Lockwood

18

41:08

7

John Andel

19

42:30

8

Josh Endenbaum

3

44:28

9

Joe Russillo

28

46:06

10

Brian Marcello

30

47:02

11

Jeffrey Morrison

2

51:27

12

Mark Preece

16

1:02:26.

13

Mitchel Cornwell

4

1:03:15.

14

Anthony Vitone

9

1:07:20.

8

Jason McCabe

8

1:08:23.

10

Andrew Preece

10

1:15:32.

Sup Stats Female

1st

Shawn Connell

23

45:33

2nd

Andrea Brayman

21

50:15

3rd

Kerry Connell

22

53:20

4th

Rachel McCarty

12

55:21

5

Victoria Bocash

6

1:02:03.

6

Sarah Pastor

13

1:04:08.

7

Kristen Kaczmarek

20

1:07:20.

Raw Elements Sunscreen included in the Leaping Bunny program= no animal testing has been used in any phase of product development.

Raw Elements sunscreen is known as a chemical free sunscreen utilizing over 70% certified organic ingredients, voted #1 in 2011 and 2012 by Environmental Working Group (EWG) Sunscreen report as “least hazardous” and “excellent UVA protection”. Raw Elements has also been very public about its eco and reef friendly sunscreen as well. Now Raw Elements sunscreen can boast that it has been accepted by the international non profit group, Leaping Bunny, for it’s commitment that no animal testing has been used in any phase of product development. Just as unethical experimentation on a group of humans cannot be justified by a benefit to humanity at large, the same holds true for animal experimentation. Like humans, animals are sentient beings with interests in their own lives and freedom.

The Coalition for Consumer information on Cosmetics’ (CCIC) Leaping Bunny Program administers a cruelty-free standard for companies producing cosmetics or household products. The Leaping Bunny Program provides the best assurance that no animal testing is used in any phase of product development by the company, its laboratories, or suppliers.

Raw Elements USA is committed to education on sun protection, Skin Cancer prevention and proving that exceptional quality consumer products do not need to be tested on animals. Guadagno says, “we are extremely proud to be recognized and accepted into the Leaping Bunny program. This is a great step toward demonstrating our commitment to safe and responsible practices. “ Raw Elements sunscreen confirms that the products and Ingredients as well as our component parts comply with the requirement of the Corporate Standard of Compassion for Animals that they have not been tested or re-tested on animals.

Consumers can go to www.leapingbunny.org to preview cruelty free products such as; personal care, household products, cosmetics, etc. They can also use the website to make a commitment to eliminate animal testing by pledging to only purchase certified cruelty-free by Leaping Bunny. Pocket shopping guides also available.

Santa Monica Pier Paddleboard Race & Ocean Festival

What an amazing day in Santa Monica for the Santa Monica Pier Paddleboard Race & Ocean Festival, a benefit for Heal the Bay, with over 240 contestants and a ton of people cruising around. There were some head to head races and a swell came in that really shook things up. ZJ Boarding House was kind enough to extend a warm invitation for Raw Elements USA Sunscreen to post up in their booth and share some information on Sun Safety and Awareness to all the patrons. I was truly amazed with how many people are using, have friends that are using or just know about Raw Elements, being a young brand. The sun was out all day and it was a scorcher. Big thanks to the The ZJ’s team for helping out huge with sharing information, answering questions and selling some product. You can find Raw Elements USA Sunscreen at ZJ’s Boarding House in Santa Monica, CA!

Cutting Through The SPF Label

A Practical Field Guide To Choosing & Using Sunscreen Effectively by:
Brian A. Guadagno – CEO, Raw Elements USA


While many believed summer 2012 would be the year to bring some clarity to the sunscreen category, it appears this will have to wait. The FDA has delayed their long awaited, updated sunscreen regulations until 2013, effectively. Once in place, they should begin to bring many sunscreen label claims back down to earth, though the new regs are a bit less comprehensive with regards to UVA protection than many had expected. For more on the coming regulations, visit: http://www.rawelementsusa.com/sunscreens-to-display-new-label-regulations-by-summer-2012/ As for this summer though, it is up to consumers to choose and use their sunscreens and the containing ingredients wisely if seeking effective, broad spectrum protection.

There are two types of ultraviolet rays of concern to our skin; UVB and UVA. UVB rays are primarily responsible for reddening or “burning” of the outer layers of skin. UVB damage and sunburning can cause skin cancer. Each incidence of sunburning to a peel is believed to increase one’s risk of Skin Cancer by 50%. UVA rays, the “tanning” rays, are deeper penetrating and responsible for long term skin “aging”, wrinkles and cellular damage. UVA rays are now believed to be responsible for the most aggressive any potentially deadly form of skin cancer, Melanoma. To easily remember the effects of the two types of ultraviolet rays, think; UVB-burning/sun burn, UVA-aging/tan. Over exposure to both UVA and UVB rays is carcinogenic and can cause Skin Cancer.

Fact: Skin cancer rates continue to rise as does the use of sunscreen. Now there may be contributing factors which come into play that may not have anything to do with sunscreen or its application. That said, the single most important job of an effective sunscreen, is to truly attain and maintain, balanced Broad Spectrum protection. The manner in which the consumer applies said sunscreen will dramatically affect its performance. Broad Spectrum protection refers to a product’s ability to effectively mitigate the harmful effects of both UVB and UVA rays. Until the new sunscreen regulations go into effect in 2013, the SPF number only correlates to UVB protection, not UVA protection. It is crucial, as a consumer, to seek sunscreens that contain active ingredients which provide broad spectrum protection and apply and reapply properly.

How To Choose Sunscreen Effectively
1. Choose Broad Spectrum UVA Protection. Donʼt let the term ʻBroad Spectrumʼ on the label make the sale, look deeper. There are 18 FDA approved active ingredients in sunscreen that provide protection. While many of these offer UVB protection, only four offer UVA protection. Look for UVA active ingredients: Avobenzone (Parsol), Mexoryl SX, Titanium Dioxide, and Zinc Oxide. Of these four, Zinc Oxide is the only single, broad spectrum active. Zinc Oxide is the only ingredient that physically blocks the entire range of UVA & UVB. Look for Zinc Oxide percentages to be over 18%.

2. Use SPF 30(+), beware lower or higher numbers. It is a widely accepted that SPF 30 is the benchmark needed to provide adequate UVB protection. In FDA mandated, controlled testing, SPF 30 sunscreens filter 97% of UVB rays while SPF 50 only filters 1% more at 98% and SPF 100 would only offer 2% more at 99%. In real life setting applications it is very unlikely that filtering more than 97% of UVB rays is plausible. Furthermore, extremely high SPF claims may provide a false sense of security while possibly doubling the amount of chemicals needed in the formulas and risking excessive UVA exposure.

3. Choose ʻVery Water Resistantʼ 80 Minutes, a proven track record, and use caution with spray on products. The term Very Water Resistant is regulated by the FDA. It represents a sunscreenʼs ability to remain effective after 80 minutes exposure to water, while Water Resistant refers to 40 minutes. Waterproof and All Day Protection claims are misleading. A product that is Very Water Resistant will likely offer better sweat resistance. Ultimately, a Very Water Resistant sunscreen that has performed well for you in the past is a wise choice in the future. Use caution with spray or powder sunscreens, the applicators expel excess amounts of chemical ingredients which immediately become inhalants and pose a potential health hazard.


How To Use Sunscreen Effectively
1. Sunscreen is the last line of defense, not the first. It is imperative that a complete approach toward sun protection is used, contrary to popular belief; no sunscreen alone will keep you totally protected. It is always suggested to stay out of peak sun between the hours of 10am and 2pm, seek shade and wear protective clothing and hats. Avoid extended periods of exposure, never allow skin to sunburn and avoid a deep tan, as both UVB and UVA rays cause skin cancer.

2. Apply the correct amount. In order for sunscreen to be effective as advertised, the correct amount must be applied. The FDA regulates that all sunscreens must be SPF tested in the amount of 2mg of formula per square centimeter of skin. What this means is that an adult wearing only shorts must use one full ounce of sunscreen per application to cover all the exposed skin properly. Approximately a teaspoon size amount is needed to adequately protect the face, ears and neck. Using less than the correct amount drastically reduces the sunscreens ability to protect the skin.

!3.! Apply early, reapply often. The vast majority of sunscreens require early application, at least 30 minutes prior to sun exposure to be effective. Reducing this time period will reduce the effectiveness of the sunscreen. It is imperative to reapply sunscreen often, at least every ninety minutes during long periods of sun exposure. Regardless how ʻWater Resistantʼ a formula claims to be, it is wise to reapply after any water exposure, sweating, or towel drying. Applying early and reapplying often will give the sunscreen the best chance to perform effectively.

Breaking News – Raw Elements USA #1 Rated Sunscreen by The Environmental Working Group 2012 Sunscreen Report

Raw Elements Sunscreen has been reviewed by the Environmental Working Group and for the second year in a row is considered a #1 least hazardous sunscreen with an excellent UVA protection rating.  Click here to see rating.

EWG’s 6th annual Sunscreen Guide rates 257 brands and more than 1,800 products for sun protection.*  The highlights:

More recommended sunscreens, fewer with risky vitamin A additive

EWG recommends 1 in 4 of more than 800 beach and sport sunscreens, compared to 1 in 5 last year and 1 in 12 the year before. Raw Elements retains the beach and sports sunscreen rating.

The differences?

  • At our readers’ request, we added more baby and kids’ sunscreens to our database.  As we analyzed their contents, we realized that more products made specifically for children use safe, effective ingredients, relative to sunscreens marketed for the general public.  Boosting the number of baby and kids’ products increased the number of items we can recommend for everyone.  BUT parents should use our database to check out individual products.
  • One-fourth of the sunscreens we studied this year contain retinyl palmitate, a form of vitamin A, compared to a third last year.  Research by the federal Food and Drug Administration and National Toxicology Program suggests that this chemical may heighten skin cancer risk when used on sun-exposed skin. Until definitive research is available, EWG recommends that prudent consumers avoid vitamin A-laden sunscreens. We have pressed sunscreen makers to get it out of their products, with some success.

New FDA sunscreen rules leave safety gaps

On June 17, 2011, 34 years after launching its effort to regulate the safety and effectiveness of sunscreens, the U.S. Food and Drug issued legally binding rules governing how these products are marketed. On May 11, 2012, weeks before the rules were to go into effect, the FDA announced yet another delay, pushing the effective date back six months to mid-December 2012.  Most importantly, the rules will bar use of the term “broad spectrum” for products that do not meet a government test for protection against both UVA and UVB rays.

Even after the new rules are effective the most serious gaps in consumer safety will remain:

  • Sunscreens with poor UVA protection remain legal. Half the sunscreens in our database will pass the FDA’s  “broad spectrum” test provide such weak UVA protection that they would not be sold in Europe. There, manufacturers voluntarily comply with a European Union recommendation that all sunscreens provide meaningful UVA protection in relation to SPF.
  • Sunscreens can still hype super-high SPF (sunburn protection factor) ratings that prevent burns from UVB rays but leave users at risk for skin damage and aging caused by UVA rays. About 1 in 7 beach and sport sunscreens claim SPFs greater than 50+. The FDA has proposed barring SPF claims higher than 50 but has not issued regulations to make it mandatory.  Studies show that high-SPF users are exposed to as many or more ultraviolet rays as those who use lower-SPF products, probably because consumers get a false sense of security from those big numbers. They wait too long before reapplying sunscreen and stay out too long.
  • Spray and powder sunscreens that may eventually damage lungs are still out there. The FDA is investigating their toxicity risks.

 

Baby and kids’ sunscreens – some good, some gimmicks

This year’s guide lists almost 180 baby and kids’ sunscreens, the most yet.  The results are mixed:

Good news:  Many brands formulate children’s sunscreens with safer, more effective ingredients than those in other products.  About 63 percent of kids’ sunscreens contain effective mineral ingredients that provide good UVA protection, compared to 40 percent of other sunscreens.

Though you still need to read labels and use EWG’s Sunscreen Guide, chances are you’ll get a better sunscreen if you buy one marketed for kids.

Compared to other sunscreens, those with the words “baby,” “children” or “kids” in the product name are less likely to contain:

  • Fragrances, which are mixtures of chemicals some of which may cause allergies and other serious health problems. Some 72 percent of kids’ sunscreens are fragrance-free, versus 54 percent of other sunscreens.
  • Oxybenzone, a hormone-disrupting chemical, is in 37 percent of kids’ sunscreens versus 56 percent of other sunscreens.

Not-so-good news: We uncovered 16 brands that list exactly the same ingredients in their children’s products as in their other products – down to the exact percentages of active ingredients. For these brands, including Banana Boat, Coppertone, Alba and ThinkBaby, the word “children” on the label may be just a marketing gimmick.

More minerals

Mineral sunscreens that contain zinc oxide and titanium dioxide sunscreens are gaining traction in the marketplace. We found 94 brands, including CVS, Neutrogena, Banana Boat, Walgreens and Aveeno, that now offer a mineral-only sunscreen option, up slightly from about 90 brands last year.

These are the right choices for children, people with sensitive skin and others who want the best UVA protection without potentially hormone-disrupting chemicals like oxybenzone, used in nearly every non-mineral sunscreen. EWG recommended products that do not include vitamin A and are not sprays or powders, which provide uneven coverage and pose inhalation dangers.

For people who don’t want to use mineral sunscreens we recommend 23 non-mineral sunscreens with good sun protection and moderate hazard scores.

Poor UVA protection in sunscreen, moisturizer, makeup, lip balm

EWG’s analysis of more than 800 beach and sport sunscreens with SPF ratings of 15 and higher finds that many provide inadequate UVA protection and are too weak for the European market, where manufacturers voluntarily comply with a standard for broad spectrum protection. Raw Elements Sunscreen receives an “excellent” rating from EWG for UVA Protection.

We found 56 beach and sport sunscreens that do not contain any of the active ingredients known to protect against UVA rays. More than half of all sunscreens by Panama Jack and Australia Gold were in this category.

Almost 90 percent of all sunscreens are likely to pass FDA’s new rule for broad spectrum protection. If they do, they  could  legally claim they prevent skin cancer. The evidence to back up this claim is weak.

Many lip balms, daily moisturizers and make-up with SPF values provide less than ideal sun protection. EWG  recommends just 9 percent of lip balms, 7 percent of makeups and 9 percent of daily moisturizers with SPF. These products tend to rate poorer for UVA protection and to contain skin-damaging vitamin A. What’s worse, consumers rarely reapply these products every two hours, which is necessary  for protection, since sunscreens break down or wear off over time. Do not rely on makeup or face cream for lasting sun protection!

* Statistics throughout this report are based on products in the EWG database as of May 2012.