Letter from Coral Restoration Foundation (CRF) about our donation.

CoralRestorationAug 25, 2014
Dear Brian,  Thank you very much for supporting the Coral Restoration Foundation (CRF).  As a nonprofit organization, donations are crucial for success, and your donation of Raw Elements sunscreens along with the display will help us educate our divers how safe these products are for our corals as well as the environment.  Our mission to protect and restore endangered coral reefs and educate and empower others to apply conservation strategies could not be achieved without the generous support of donors like yourself.

The end of 2013 marked our tenth year of coral transplanting and was a monumental success for CRF.  We are also pleased to announce that our 2013 goal to transplant 10,000 corals was achieved and exceeded.  The opening of our CRF Education Center has allowed us to take a more prominent position in the public eye.  We are now able to host dive program lectures, volunteer training, educational opportunities for school groups, and our facility is open to anyone interested in learning about CRF’s history and success.

Last year also marked an exciting milestone in proving the health of our nursery and transplanted corals, as we were able to observe coral spawning activity among corals in our nurseries, laboratory and restoration sites. Witnessing successful spawning events of restored corals goes a long way to promoting natural reef recovery. With collaborative research efforts between multiple facilities, together we will further expand our knowledge of coral reef health and restoration.

Following our success in 2013, we have set the bar even higher, and are optimistic about our new goals of transplanting 20,000 corals throughout 2014.  As we grow and expand our programs, we again thank you for allowing us to stand on the shoulders of your donation and hope that you will consider continuing your support of CRF in our mission to restore endangered coral reefs.

Kind regards, Key LargoKen Nedimyer, President and Founder

The Coral Restoration Foundation

Do you part and donate today: http://www.coralrestoration.org/donations/

Adopt a coral, purchase merchandise every bit helps! http://www.coralrestoration.org/products-page/

 STAY UP TO DATE:
Follow them on facebook: https://www.facebook.com/CoralRestorationFoundation

Twitter: https://twitter.com/coralcrf

 

WATERMAN ECO-CHALLENGE 2014 Raising Awareness Toward Ocean and Sun Safety

 

2014_Waterman_Eco-Challenge_®Tripp_Burman-81

Waterman Eco-Challenge 2014 exceeded my greatest expectations!

We had a gorgeous summer day, a moon low – mid day tide and relatively calm seas. The main stretch was set downwind of a out of the south, the final home stretch took some head/side wind which was challenging but all 67 paddlers blasted through it! It is so exciting to see how much this event has grown and how many new paddlers are coming out to join in the fun!

I can thank our amazing sponsors and all the great people who contribute so much to make this event happen! Dr. Marchand and South County Orthopedics are instrumental in making this day happen, thank you so much for all your support! The Town of Narragansett has allowed the Narragansett Surf Rescue Team to progress our program as we continue greater outreach and education – culminating in Waterman Eco-Challenge, thank you! I can’t thank the Narragansett Surf Rescue Team enough for their tireless efforts, dedication and commitment to making this event the best and safest event it can possibly be while also managing the safety of thousands of beach patrons. A huge thanks to Coolibar for continuing to provide the best sun protective clothing to our team and keeping us safe!

What an amazing contribution this year by lululemon Garden City for our epic race shirts along with bringing in Angela & The Trix from NYC for the after party on the Coast Guard House Deck – a perfect end to a perfect day!

The tent scene on the beach was so dynamic and fun with so many unique experiences: South County Orthopedics offering complimentary Physical Therapy screenings, Sun Safety by Raw Elements USA, Professional Massages and sunscreen application by The World Skin Project, Narrow River Kayaks with on site board rentals, Narragansett Surf Rescue providing Ocean Safety education, Food For Thought with complimentary hydration, Olukai & Costa Del Mar with awesome beach wear, Pleasure Sounds providing the beats and Lulemon Garden City with lemonade refreshments under the umbrella. Across the way were all of the educational tents from local agencies supporting Environmental Day. All of these experiences combined for a perfect vibe!

Thanks to all of the paddlers who came out and took part in our largest paddle yet! You guys make it all worth it and I hope you had as much fun paddling as we did putting the event on!!

Ok, time to start planning for next year! But for now, below are the places, finishes and times for Waterman Eco-Challenge 2014…along with some epic photos from Tripp Burman and a few from Hank Priest – Thank you!
For the full gallery of Tripp Burman’s work on the day, visit: http://www.phototripp.com/gallery/2014-Waterman-Eco Challenge/G0000ipFIUsAujv0/C0000.AXwMaq849k

Thank you Everyone,
Brian Guadagno
Sr. Lifeguard Capt. Narragansett Surf Rescue

A Very Special Thanks To:
Mike Whalen
Dave Cannon
Mike Florio
Tom Hiller
Dave Pezzullo
Katie Doherty
Erin Guadagno
Haley Matthewson
Tony & Debby G
Robb Roach
Steve Mel
SteveWright & EntireBeach Staff
Tripp Burman
Colin McConnell
Michael Guadagno
Nick Guadagno
Jenn Lee Bogutt
Hank Priest
John Dornellas
Paul Litwin
Silver Tides

Thank you to all of our Sponsors:

Waterman Eco-Challenge Sponsors

Waterman Eco-Challenge Sponsors

Waterman Eco-Challenge 2014  Stats, Times & Rankings
First Place Overall Male   #38   Patrick Broemmel   34:34
First Place Overall Female   #53   Courtney Harron    46:59

Male Prone Paddle
Placement                   Name                            Number               Time
1                                    Adam Betts                  48                        35:45

2                                    Steve Yankocy            55                        38:15

2                                    Michael Nunnery         37                        38:15

3                                    Rick Rhodes                63                        38:48

4                                    David Hoffer                 41                        55:35

Female Prone Paddle
1                                    Courtney Harron            53                        46:59

2                                    Chrissy Barrabas            29                        49:15

Male Stand Up Paddle
1                                    Patrick Broemmel        38                        34:34

2                                    Bob Flynn                     51                        35:39

3                                    Jack Egan                     10                        37:25

4                                    John Dornellas            25                        39:02

5                                    King To                         45                        42:27

6                                    Mark Dionne                 16                        46:29

7                                    Brian Foley                    60                        46:35

8                                    Mark Preece                 13                        47:34

9                                    Josh Edenbaum            18                        48:00

10                                  Richard Catallozzi        21                        48:26

11                                  Alex Trezza                   57                        49:52

12                                  Andrew Preece            43                        50:15

13                                  Matt Cannon                24                        50:47

14                                  Allan Tambio                14                        50:48

15                                  Gene Ciccone                2                           51:00

16                                  Paul Carrzielle              67                        52:41

17                                  William McCusker        17                        52:55

18                                  Garrett Duffy                28                        54:22

19                                  Jeff Brown                    56                        55:04

20                                  Robert Parmenter        3                         55:12

21                                  Paul Corpus                    1                         56:27

22                                  Thomas Mangiaratti    44                        57:16

23                                  Ryan Proulx                   5                         57:50

24                                  Matteo Gentile             30                        58:15

25                                  Joe Domingo               54                          58:45

26                                  Mark Lengowski           23                        59:15

27                                  Matty Battista               58                        59:18

28                                  Ron Dimauro                33                        1:00:32

29                                  Paul Gagnon                  8                          1:03:52

30                                  Brandon Gentile           31                        1:06:43

31                                  David Prairie                32                        1:07:30

32                                  Mark Allio                      26                        1:10:06

33                                  Jason Considine              15                        1:11:45

34                                  Marcus Guerreiro          49                        1:18:09

35                                  Dino Passaretta             46                        1:22:40

36                                  Jack Sheehan                  11                        1:35:19

Female Stand Up Paddle
1                                    Chelsey Frost                 35                           48:27

2                                    Kerry Hedde                 36                            52:10

3                                    Rachel McCarty            61                            54:27

4                                    Carolyn Sassi                    7                           57:14

5                                    Sarah Paster                     62                        59:22

6                                    Kimberly Gross                22                        59:26

7                                    Katie Imswiler                   39                        1:00:45

8                                    Delia Ives                           66                        1:04:34

9                                    Linda Lynch                      50                        1:06:10

10                                  Merri Russo                       34                        1:06:20

11                                  Kelly Lamy                         20                        1:08:31

12                                  Lauri Keene                         27                        1:10:47

13                                  Kira Talley                           64                        1:11:53

14                                  JennyMae Kho                   9                           1:12:30

15                                  Seychelle  Hoffer               42                        1:13:30

16                                  Ady Kayrouz                       19                        1:16:15

17                                  Amanda Battista                 52                        1:16:18

18                                  Lisa Dupre                           59                        1:16:51

19                                  Laura Petterson                  65                        1:17:27

20                                  Ashley Roan                        40                        1:19:26

21                                  Tracey Proulx                      6                           1:28:26

21                                  Cathy Reidy                         4                           1:28:26

22                                  Angelee King                       47                        1:53:34

2014_Waterman_Eco-Challenge_®Tripp_Burman 2014_Waterman_Eco-Challenge_®Tripp_Burman-78 2014_Waterman_Eco-Challenge_®Tripp_Burman-87 2014_Waterman_Eco-Challenge_®Tripp_Burman-88 2014_Waterman_Eco-Challenge_®Tripp_Burman-92 (1) 2014_Waterman_Eco-Challenge_®Tripp_Burman-94 2014_Waterman_Eco-Challenge_®Tripp_Burman-97 2014_Waterman_Eco-Challenge_®Tripp_Burman-104 2014_Waterman_Eco-Challenge_®Tripp_Burman-109 2014_Waterman_Eco-Challenge_®Tripp_Burman-111 2014_Waterman_Eco-Challenge_®Tripp_Burman-114 2014_Waterman_Eco-Challenge_®Tripp_Burman-115 2014_Waterman_Eco-Challenge_®Tripp_Burman-120 2014_Waterman_Eco-Challenge_®Tripp_Burman-123 2014_Waterman_Eco-Challenge_®Tripp_Burman-128 2014_Waterman_Eco-Challenge_®Tripp_Burman-133 2014_Waterman_Eco-Challenge_®Tripp_Burman-134 2014_Waterman_Eco-Challenge_®Tripp_Burman-135 2014_Waterman_Eco-Challenge_®Tripp_Burman-148 2014_Waterman_Eco-Challenge_®Tripp_Burman-165 2014_Waterman_Eco-Challenge_®Tripp_Burman-174 2014_Waterman_Eco-Challenge_®Tripp_Burman-335

 

 

 

Raw Elements USA Sunscreen – #1 Top Rating By The Environmental Working Group – 4th Consecutive Year

raw_EWGMiami Beach, FL May 22, 2014 – Raw Elements USA All Natural, Zinc Oxide, Certified Organic Ingredients, Sunscreen – Receive #1 Top Rating By The Environmental Working Group – 4th Consecutive Year! !
Raw Elements USA sunscreens have received top honors for safety and efficacy in The Environmental Working Group’s 2014 Sunscreen Report for the fourth consecutive year.

Raw Elements sunscreens also make the new “BEST SUNSCREEN” elite group. The Environmental Working Group released its 8th annual Sunscreen Guide rating the safety and efficacy of more than 1,400 sunscreens. Two-thirds of the sunscreens analyzed by EWG researchers either don’t work well enough or contain ingredients that may be toxic, including vitamin A and oxybenzone. “Many sunscreens offer inadequate protection from the sun and can contain toxic ingredients to boot,” said Sonya Lunder, senior research analyst at EWG. “This guide offers users much needed, well-sourced information so they can make the right choices to protect themselves and their families.” Raw Elements sunscreens’ top honors are largely in part of the efficacy of its active ingredient and the safety of its organic ingredients. ‘Zinc oxide is EWG’s first choice for sun protection. It is stable in sunlight and can provide greater protection from UVA rays than titanium oxide or any other sunscreen chemical approved in the U.S.’ – EWG 2014 Sunscreen Report.

Raw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. Founder Brian Guadagno states “The natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. We’re really honored to now be carried in Whole Foods Markets and over 800 other retailers in the US in just three years time and we are now receiving large interest from international distributors. For 2014, we are thrilled to be the first full sunscreen line verified by The Non-GMO Project.” Carrying a #1 sunscreen rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sunblock.

ECO FORMULA 30+ lotion and ECO STICK and TINT 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in it acceptance into Whole Foods Markets as well as being surfer Garrett McNamara’s sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention. Its website www.rawelementsusa.com is a source for easy to understand
information. Raw Elements USA sunscreen can now be found in over 800 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and www.rawelementsusa.com.

Introducing the Sun Safety Coalition

EWGRAW ELEMENTS USA is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

sunsafeweek“EWG is proud to be working side by side with companies at the front lines of a revolution in the sunscreen industry, making safer, healthier sun protection products, and who share our concern about the largely avoidable crisis of skin cancer,” says Ken Cook, EWG’s President. “This year, and in the years to come, our campaign aims for nothing less than a fundamental change in Americans’ attitudes and habits, so that the practice of ‘smart sun’ becomes as commonplace as buckling a seatbelt.”

Practice Smart Sun kicks off May 11 with the launch of the website ewg.org/sunsafety, which provides information on how to live a healthy, sun-safe lifestyle. May is Skin Cancer Awareness Month, so starting this Sunday, for one week, each participating sunscreen brand will promote the campaign on social media with info graphics and #SunSafety.

Skin cancer is the most common form of all cancers in the U.S., and rates of new melanoma cases have tripled over the last 35 years. Every hour someone dies from melanoma, yet many Americans behave as if they’re immune. Much of the damage can occur as early as childhood; a single case of blistering sunburn in childhood or adolescence doubles the risk of melanoma.

“Raw Elements USA is very proud to be united with such a collection of pioneering brands in the sunscreen category, together collaborating with The Environmental Working Group.  Working together we can strengthen our message to Americans to ‘Practice Smart Sun’, in an effort to reduce all skin cancers through education and awareness,” says Brian Guadagno, Raw Elements USA CEO.

The Sun Safety Coalition is composed of nearly 20 like-minded companies, and includes:

About the EWG

EWG’s Annual Guide to Sunscreen, launched in 2007 and updated annually, rates the safety and efficacy of more than 1,400 sunscreens, daily moisturizers, lip products and SPF-rated makeup. The 2014 Guide Launches May 21st.

Raw Elements USA sunscreen is founded by a 20 year Ocean Rescue Lifeguard who’s mission is deliver the safest, most effective sunscreen in the world.  The natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes.  Raw Elements USA is now carried in Whole Foods Markets and over 800 other retailers in the US.  Raw Elements USA sunscreen is EWG #1 rated, Non GMO Project Verified, Leaping Bunny certified and a proud member of The Sun Safety Coalition.  Raw Elements USA is the conscious consumer’s answer to safe sunscreen.

Cutting Through The SPF Label A Practical Field Guide To Choosing & Using Sunscreen Effectively

by: Brian A. Guadagno – CEO, Raw Elements USA

Raw Elements Full Line of Sunscreen2014 will provide a full year of sunscreens carrying the newly required FDA labeling changes. Along with labeling changes, the manner in which sunscreens are tested and are required to perform in regards to broad spectrum protection has changed. While the labels on sunscreen products should be a bit less confusing, it is still important for consumers to understand how to make their selections. The greatest challenge for consumers is how to go about choosing and even more importantly, how to go about using sunscreen effectively. Understanding background on UV rays and how they effect the skin is an important place to start.

There are two types of ultraviolet rays of concern to our skin; UVB and UVA. UVB rays are primarily responsible for reddening or “burning” of the outer layers of skin. UVB damage and sunburning can cause skin cancer. Each incidence of sunburning to a peel is believed to increase one’s risk of Skin Cancer by 50%. UVA rays, the “tanning” rays, are deeper penetrating and responsible for long term skin “aging”, wrinkles and cellular damage. UVA rays are now believed to be a key contributor toward the most aggressive any potentially deadly form of skin cancer, Melanoma. To easily remember the effects of the two types of ultraviolet rays, think; UVB-burning/sun burn, UVA-aging/tan. Over ex-posure to both UVA and UVB rays is carcinogenic and can cause Skin Cancer.

Fact: Skin cancer rates continue to rise as does the use of sunscreen. There may be contributing factors which come into play that do not have anything to do with sunscreen or its application. That said, the single most important job of an effective sunscreen, is to truly attain and maintain balanced – Broad Spectrum protection. Broad Spectrum pro-tection refers to a product’s ability to effectively mitigate the harmful effects of both UVB and UVA rays. Under the new FDA regulations, a product marked ‘Broad Spectrum’ will now be mandated to filter a required amount of UVA relative to its SPF (UVB) claim. One crucial point most consumers are unaware of is this: The manner and amount of sunscreen the consumer applies will dramatically affect sunscreen performance. It is critical to seek sunscreens that contain active ingredients which provide broad spectrum protection and just as critical to be certain apply and reapply properly.

How To Choose Sunscreen Effectively

1. Choose Broad Spectrum Zinc Oxide protection. Donʼt let the term ʻBroad Spectrumʼ on the label make the sale, look deeper. There are 18 FDA approved active ingredients in sunscreen that provide protection. While many of these offer UVB protection, only four offer any UVA protection. Zinc Oxide is the only single, broad spectrum active. Zinc Oxide is the only ingredient that physically blocks the entire range of UVA & UVB. Zinc Oxide sits on top of skin and is not absorbed as the others and is a non skin irri-tant. Look for Zinc Oxide percentages to be over 18% if Zinc Oxide is the only active.

2. Use SPF 30(+), beware of lower or higher numbers. It is a widely accepted that SPF 30 is the benchmark needed to provide adequate UVB protection. In FDA mandated, controlled testing, SPF 30 sunscreens filter 97% of UVB rays while SPF 50 only filters 1% more at 98% and SPF 100 would only offer 2% more at 99%. In a real life setting, however, it is very unlikely that filtering more than 97% of UVB rays is plausible. Furthermore, extremely high SPF claims may provide a false sense of security while possibly doubling the amount of chemical skin absorption needed in the formulas and risking excessive UVA exposure.

3. Choose ʻVery Water Resistantʼ, a proven track record, and use caution with spray on products. The term Very Water Resistant is regulated by the FDA. It represents a sunscreenʼs ability to remain effective after 80 minutes exposure to water, while Water Resistant refers to 40 minutes. Waterproof and All Day Protection claims are no longer allowed. A product that is Very Water Resistant will likely offer better sweat resistance. Ultimately, a Very Water Resistant sunscreen that has performed well for you in the past is a wise choice in the future. Use caution with spray or powder sunscreens, the applicators expel excess amounts of chemical ingredients which immediately become inhalants and pose a potential health hazard. Furthermore it is nearly impossible to determine the correct does application.

How To Use Sunscreen Effectively

1. Sunscreen is the last line of defense, not the first. It is imperative that a complete approach toward sun protection is used, contrary to popular belief; no sunscreen alone will keep you totally protected. It is always suggested to stay out of peak sun between the hours of 10am and 2pm, seek shade and wear protective clothing and hats. Avoid extended periods of exposure, never allow skin to sunburn and avoid a deep tan, as both UVB and UVA rays cause skin cancer.

2. Apply the correct amount. In order for sunscreen to be effective as advertised, the correct amount must be applied. The FDA regulates that all sunscreens must be SPF tested in the amount of 2mg of formula per square centimeter of skin. What this means is that an adult wearing only shorts must use one full ounce of sunscreen per application to cover all the exposed skin properly. Approximately a teaspoon size amount is needed to adequately protect the face, ears and neck. Using less than the correct amount drastically reduces the sunscreens ability to protect the skin and the SPF claim will not be met.

3. Apply early, reapply often. The vast majority of chemical sunscreens require early application, at least 30 minutes prior to sun exposure to be effective. Reducing this time period will reduce the effectiveness of the sunscreen. It is imperative to reapply sunscreen often, at least every eighty minutes during long periods of sun exposure. Regardless how ʻWater Resistantʼ a formula claims to be, it is wise to reapply after any water exposure, sweating, or towel drying. Applying early and reapplying often will give the sunscreen the best chance to perform effectively.

Raw Elements USA – Physical Eco Protection Sunscreen Line Approved NON-GMO Project Verified.!

NON GMO certifiedRaw Elements USA is the first sunscreen line to be approved by The Non-GMO Project in the US market. All of the products in Raw Elements USA line offering have received ‘VERIFIED’ status by The Non-GMO Project. The Project offers North America’s only  third party verification and labeling for non-GMO food and products. As a non-profit organization, the mission of the The Non-GMO Project is commitment to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. One of the inherent risks of genetically modified crops and food items is that they contaminate non-GMO crops and foods through cross-pollination and/ or contamination. Every ingredient in Raw Elements Sunscreen has been individually examined and validated! !

“The year long verification process was extremely thorough, taking us deep into each ingredient of our product more than we could have ever imagined.” says Michael Whalen, Raw Elements USA Vice President. “We are excited to seek out, consult and support third party organizations like the Non GMO Project in order to bring awareness to the public through our brand. This supports our diligence, commitment and responsibility to follow our mission, creating the safest, most effective sunscreen in the world.”!!

Raw Elements USA is the product of a 18 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. The sunscreens are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters,preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen a the wise choice. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

With its #1 rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection! Raw Elements USA sunscreen can be found in over 600 retail stores throughout the US ranging from Whole Foods Markets to Surf and Outdoor retailers. And online : http://www.shop.rawelementsusa.com
The company website www.rawelementsusa.com is a vast source of educational material on sun safety and sunscreen education!
[email protected]

Raw Elements non GMO

Information on The Non GMO Project can be found on their website, www.nongmoproject.org

New Product – Raw Elements USA Sunscreen Launches New Product – ECO TINT 30+ Stick

webslidebannerECOTINTnormalsizeRaw Elements USA – Physical Eco Protection Sunscreen™ is proud to announce the launch of its new product, ECO TINT 30+ to its natural sunscreen line for June 1st, summer 2013. ECO TINT 30+ is naturally pigmented to a neutral ‘skin tone‘ color. The sunscreen stick is broad spectrum, SPF 30+ and very water resistant – 80 minutes. ECO TINT 30+ is the ideal choice for a daily moisturizing sunscreen, suitable for all skin tones and skin types while meeting the performance demands of the outdoor athlete.

“We are extremely proud to launch ECO TINT 30+. BrianIt’s extremely exciting and rewarding to be able to introduce a new product to our line that will allow us to expand our consumer base. Ultimately, this means greater reach to people with safe, natural, sun protection – that make us very happy!”
says Brian Guadagno, Raw Elements USA founder.

Raw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. Carrying a #1 rating by The Environmental Working Group for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection. ECO FORMULA 30+ lotion and ECO STICK 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in its acceptance into Whole Foods Markets as well as being surfer Garrett McNamara’s sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention.

Its website, www.rawelementsusa.com is a source for easy to understand information. Raw Elements USA sunscreen can now be found in over 400 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and online at
www.rawelementsusa.com.

Questions? email us! [email protected]
www.facebook.com/RawElementsUSA

www.twitter.com/RawElementsUSA

Raw Elements USA Sunscreens – Receive #1 Top Rating By The Environmental Working Group – 3rd Consecutive Year

Raw Elements USA sunscreens have received top honors for safety and efficacy in The Environmental Working Group’s 2013 Sunscreen Report for the third consecutive year. Ahead of the Memorial Day holiday, The Environmental Working Group today released its 7th annual Sunscreen Guide rating the safety and efficacy of more than 1,400 sunscreens, lotions, lip products and makeups that advertise sun protection in the US market. EWG researchers found that only 25 percent of products on the market in 2013 offer strong and broad UV protection and pose few safety concerns. “The vast majority of sunscreens available to the consumer aren’t as good as most people think they are, but there are a handful of products that rise above the rest,” said Sonya Lunder, senior research analyst at EWG and lead author of the report. Raw Elements sunscreens’ top honors are largely in part of the efficacy of its active ingredient and the safety of its organic ingredients. ‘Zinc oxide is EWG’s first choice for sun protection. It is stable in sunlight and can provide greater protection from UVA rays than titanium oxide or any other sunscreen chemical approved in the U.S.’ – EWG 2013 Sunscreen Report.

Environmental Working Group's 2013 sunscreen reportRaw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. Carrying a #1 rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection. ECO FORMULA 30+ lotion and ECO STICK 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.REstick2013EWG

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in its acceptance into Whole Foods Markets as well as being surfer Garrett McNamara’s sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention. Its website, www.rawelementsusa.com is a source for easy to understand information. Raw Elements USA sunscreen can now be found in over 400 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and
www.rawelementsusa.com.

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Raw Elements USA – Physical Eco-Protection Sunscreen Expands National Shelf Presence With Whole Foods Market

Raw Elements in Carolina's Whole Foods.

Raw Elements in Carolina’s Whole Foods.

Miami Beach, FL April 24th 2013 –
Raw Elements USA – Physical
Eco-Protection Sunscreen Expands National Shelf Presence With Whole Foods Market.
Raw Elements USA – Physical Eco Protection Sunscreen™ is proud to announce regional expansion of its sunscreen products within Whole Foods Market. This season consumers can now purchase
Raw Elements sunscreen in the North Atlantic, South East and South West United States regions of Whole Foods.

“We are extremely proud and excited to have more presence in Whole Foods Market. The opportunity allows us the ability to reach many more consumers with our products. Ultimately, this means more people with safe, natural sun protection, that make us very happy!” says Brian Guadagno,
Raw Elements USA CEO.

Raw Elements USA is the product of a 17 year ocean rescue lifeguard who’s mission is deliver the safest, most effective sunscreen in the world. This all natural sunscreen is gentle enough for use in infant care and sensitive skin yet meets the performance demands of the most extreme athletes. Carrying a #1 rating by The Environmental Working for safety and efficacy, Raw Elements USA is the conscious consumer’s answer to safe sun protection. ECO FORMULA 30+ lotion and ECO STICK 30+ are safe for all ages, eco & reef safe, contain over 70% certified organic ingredients, use all Non GMO ingredients and mineral zinc oxide as the sole active ingredient. Free of all chemicals, oxybenzone, parabens, hormone disrupters, preservatives, fragrances, retinyl palmitate, titanium dioxide and nano particles the sunscreen is the ideal choice for the natural consumer. The sunscreen line provides broad spectrum protection and is water resistant beyond 80 minutes under new FDA regulations. Raw Elements USA is also Leaping Bunny Certified for its commitment toward animal cruelty free products.

What really separates Raw Elements USA from any other product, natural or chemical, is it’s wide reception by both natural and active consumers alike. This is evident in its acceptance into Whole Foods Market as well as being surfer Garrett McNamara’s
sunscreen of choice on his Guinness Big World Record Wave. As a very conscious brand, Raw Elements is dedicated to educating consumers on environmental awareness, sun prevention and protection and skin cancer prevention. Its website, www.rawelementsusa.com is a source for easy to understand information. Raw Elements USA sunscreen can now be found in over 400 surf and dive shops, natural foods stores, organic boutiques throughout the US along with many online retailers and ?????

www.rawelementsusa.com
info@rawelementsusa

“PADDLE2LIVE” RECEIVES AGENT OF CHANGE AWARD

Jack Marshall Shimko and Paddle2Live has been awarded the 2012 SURFER Poll “Agent of Change” award and beneficiary of VIP table sales. The award was presented on Dec. 6, 2012 at Turtle Bay on the North Shore during the Vans Triple Crown of Surfing. The 42nd annual event honoring surfing’s top athletes, films, and performances. Fans can watch to the show in its entirety at SurferPoll.com.

The Agent of Change award recognizes an individual or organization making a difference for the betterment of the surfing community. Jack Shimko and Paddle2Live will join the ranks of Dave Rastovich who received the first-ever award in 2008 for his work with Surfers for Cetaceans, Dr. Dave Jenkins in 2009 for his work with SurfAid International, the Mauli Ola Foundation in 2010, and Operation Amped in 2011.

Paddle2Live (P2L) is an adventure based organization that creates opportunities for human interaction with the ocean as a tool to fundraise, educate, inspire and improve the lives of people facing a range of physical, mental, social or economic challenges. Jack Marshall Shimko, founder of Paddle2Live was diagnosed with cancer in 2009. He chose to fight his cancer in the ocean surfing, swimming and paddle boarding. Paddle2Live has paddled thousands of miles in the open ocean in order to raise awareness and funds for foundations such as Livestrong, UCLA Jonsson Comprehensive Cancer Center, John Wayne Cancer Foundation and the Newport Aquatic Center.

“SURFER Magazine chose Paddle2Live as this year’s Agent of Change recipient because of their dedication and hard work. Our hope is that others will rise to the challenge to give back as well,” says SURFER Publisher Tony Perez. “P2L Founder Jack Shimko has inspired us all, reminding us that the ocean cures, and that we should not only be thankful for our connection to it, but also encourage others—regardless of the challenges they may face—to jump in. Thank you P2L and all those involved.”

Shimko comments “I would also like to thank everyone that has been apart of Paddle2Live in the past and everyone who is currently part of our organization. Without you guys we would not be here today. Specifically, I would like to thank Hurley, Bark PaddleboardsQuickblade, and Raw Elements for believing in us and elevating this project to new levels! We are so excited for the future of Paddle2Live and can’t wait to share our new programs, events and expeditions with you all! Thank you!”

For more information on Paddle2Live please visit www.paddle2live.org.