Breaking News – Raw Elements USA #1 Rated Sunscreen by The Environmental Working Group 2012 Sunscreen Report

Raw Elements Sunscreen has been reviewed by the Environmental Working Group and for the second year in a row is considered a #1 least hazardous sunscreen with an excellent UVA protection rating.  Click here to see rating.

EWG’s 6th annual Sunscreen Guide rates 257 brands and more than 1,800 products for sun protection.*  The highlights:

More recommended sunscreens, fewer with risky vitamin A additive

EWG recommends 1 in 4 of more than 800 beach and sport sunscreens, compared to 1 in 5 last year and 1 in 12 the year before. Raw Elements retains the beach and sports sunscreen rating.

The differences?

  • At our readers’ request, we added more baby and kids’ sunscreens to our database.  As we analyzed their contents, we realized that more products made specifically for children use safe, effective ingredients, relative to sunscreens marketed for the general public.  Boosting the number of baby and kids’ products increased the number of items we can recommend for everyone.  BUT parents should use our database to check out individual products.
  • One-fourth of the sunscreens we studied this year contain retinyl palmitate, a form of vitamin A, compared to a third last year.  Research by the federal Food and Drug Administration and National Toxicology Program suggests that this chemical may heighten skin cancer risk when used on sun-exposed skin. Until definitive research is available, EWG recommends that prudent consumers avoid vitamin A-laden sunscreens. We have pressed sunscreen makers to get it out of their products, with some success.

New FDA sunscreen rules leave safety gaps

On June 17, 2011, 34 years after launching its effort to regulate the safety and effectiveness of sunscreens, the U.S. Food and Drug issued legally binding rules governing how these products are marketed. On May 11, 2012, weeks before the rules were to go into effect, the FDA announced yet another delay, pushing the effective date back six months to mid-December 2012.  Most importantly, the rules will bar use of the term “broad spectrum” for products that do not meet a government test for protection against both UVA and UVB rays.

Even after the new rules are effective the most serious gaps in consumer safety will remain:

  • Sunscreens with poor UVA protection remain legal. Half the sunscreens in our database will pass the FDA’s  “broad spectrum” test provide such weak UVA protection that they would not be sold in Europe. There, manufacturers voluntarily comply with a European Union recommendation that all sunscreens provide meaningful UVA protection in relation to SPF.
  • Sunscreens can still hype super-high SPF (sunburn protection factor) ratings that prevent burns from UVB rays but leave users at risk for skin damage and aging caused by UVA rays. About 1 in 7 beach and sport sunscreens claim SPFs greater than 50+. The FDA has proposed barring SPF claims higher than 50 but has not issued regulations to make it mandatory.  Studies show that high-SPF users are exposed to as many or more ultraviolet rays as those who use lower-SPF products, probably because consumers get a false sense of security from those big numbers. They wait too long before reapplying sunscreen and stay out too long.
  • Spray and powder sunscreens that may eventually damage lungs are still out there. The FDA is investigating their toxicity risks.

 

Baby and kids’ sunscreens – some good, some gimmicks

This year’s guide lists almost 180 baby and kids’ sunscreens, the most yet.  The results are mixed:

Good news:  Many brands formulate children’s sunscreens with safer, more effective ingredients than those in other products.  About 63 percent of kids’ sunscreens contain effective mineral ingredients that provide good UVA protection, compared to 40 percent of other sunscreens.

Though you still need to read labels and use EWG’s Sunscreen Guide, chances are you’ll get a better sunscreen if you buy one marketed for kids.

Compared to other sunscreens, those with the words “baby,” “children” or “kids” in the product name are less likely to contain:

  • Fragrances, which are mixtures of chemicals some of which may cause allergies and other serious health problems. Some 72 percent of kids’ sunscreens are fragrance-free, versus 54 percent of other sunscreens.
  • Oxybenzone, a hormone-disrupting chemical, is in 37 percent of kids’ sunscreens versus 56 percent of other sunscreens.

Not-so-good news: We uncovered 16 brands that list exactly the same ingredients in their children’s products as in their other products – down to the exact percentages of active ingredients. For these brands, including Banana Boat, Coppertone, Alba and ThinkBaby, the word “children” on the label may be just a marketing gimmick.

More minerals

Mineral sunscreens that contain zinc oxide and titanium dioxide sunscreens are gaining traction in the marketplace. We found 94 brands, including CVS, Neutrogena, Banana Boat, Walgreens and Aveeno, that now offer a mineral-only sunscreen option, up slightly from about 90 brands last year.

These are the right choices for children, people with sensitive skin and others who want the best UVA protection without potentially hormone-disrupting chemicals like oxybenzone, used in nearly every non-mineral sunscreen. EWG recommended products that do not include vitamin A and are not sprays or powders, which provide uneven coverage and pose inhalation dangers.

For people who don’t want to use mineral sunscreens we recommend 23 non-mineral sunscreens with good sun protection and moderate hazard scores.

Poor UVA protection in sunscreen, moisturizer, makeup, lip balm

EWG’s analysis of more than 800 beach and sport sunscreens with SPF ratings of 15 and higher finds that many provide inadequate UVA protection and are too weak for the European market, where manufacturers voluntarily comply with a standard for broad spectrum protection. Raw Elements Sunscreen receives an “excellent” rating from EWG for UVA Protection.

We found 56 beach and sport sunscreens that do not contain any of the active ingredients known to protect against UVA rays. More than half of all sunscreens by Panama Jack and Australia Gold were in this category.

Almost 90 percent of all sunscreens are likely to pass FDA’s new rule for broad spectrum protection. If they do, they  could  legally claim they prevent skin cancer. The evidence to back up this claim is weak.

Many lip balms, daily moisturizers and make-up with SPF values provide less than ideal sun protection. EWG  recommends just 9 percent of lip balms, 7 percent of makeups and 9 percent of daily moisturizers with SPF. These products tend to rate poorer for UVA protection and to contain skin-damaging vitamin A. What’s worse, consumers rarely reapply these products every two hours, which is necessary  for protection, since sunscreens break down or wear off over time. Do not rely on makeup or face cream for lasting sun protection!

* Statistics throughout this report are based on products in the EWG database as of May 2012.

Is it safe to wear sunscreen? Mapping Zinc Oxide nanoparticles in human skin.

In June 1997, Chicago Tribune columnist Mary Schmich decided to write a high school commencement speech. Lacking an invitation proved to be no barrier to her writing one of the most memorable commencement speeches ever—delivered or not.
Popularly known as “The Sunscreen Speech,” her article (actually titled “Advice, like youth, probably just wasted on the young”) gained worldwide fame two years later when Australian Baz Luhrmann used the text in its entirety in his song (watch video), “Everybody’s Free (To Wear Sunscreen).”

She begins her “speech” to her nonspecific audience of the class of ‘97,

      “Wear sunscreen.”

“If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis more reliable than my own meandering experience. I will dispense this advice now.”

And she does. She has plenty of eloquent advice on how to live and where to live, etc. Realizing that her wisdom might be eschewed by her youthful readers, she concludes with “But trust me on the sunscreen.”

The question is, should you?

Zinc oxide is the active ingredient in today’s commercial sunscreens. Thanks to its high optical absorption in both UVA and UVB ranges, it provides very effective protection for the skin from sun damage. Driven by consumer demand for transparence, the ZnO particles are nanosize, with an average size of less than 20 nm.

Nanoparticles that are on the surface or the uppermost layer of skin—the stratum corneum—are nontoxic. However, deeper layers of the skin are “susceptible to toxicological hazards associated with extraneous nanomaterials,” according to a new paper published in the open access journal, Biomedical Optics Express.

The researchteamdrawn from Australian and Swiss universities acknowledges that the toxicity of nanoscale ZnO is still a matter of debate. However, taking the view that it is better to be safe than sorry, they report on a quantitative microscopy method for imaging nanoparticle distribution and uptake in human skin.

Quantitative evaluation of the distribution of ZnO nanoparticles on the skin is not so easy. Heretofore, available methods are limited to in vitro studies, and many had drawbacks resulting from difficulties in handling skin specimens. For example, the skin’s transport properties can be distorted during electron microscopy.

The research teamturned to nonlinear optical microscopy to image ZnO nanoparticle uptake in human skin. NLOM provides high-contrast images and, because it is noninvasive, it can be used for in vitro and in vivostudies.

NLOM capitalizes on the nonlinear optical properties of ZnO. The nonlinear optical properties of bulk ZnO are well known, but nanoscale ZnO exhibits different photoluminescent properties arising from quantum confinement effects. NLOM imaging is based on the principle of two-photon-absorption-induced photoluminescence. A laser beam scans axially through the sample, which elicits “two types of nonlinear optical interactions” at the focal volume. A light-induced variation in refractive index occurs and produces a detectable lensing effect.

Theteamstudied human skin samples treated with a commercial sunscreen, Zinclear, with a mean particle size of 21 nm. Results showed that ZnO nanoparticles were found only on the skin surface, the stratum corneum and in skin folds. No detectable amounts were found in the deeper layers of the skin.

The paper goes into depth on the physics of two-photon absorption, ZnO nanoparticle photoluminescence and the ways in which the ZnO nanoparticle distribution varies depending on whether the sunscreen solvent is organic or polar.

The bottom line is that Schmich is right, you should wear sunscreen.

Everyone’s Free to Wear Sunscreen!

Edited By Eileen De Guire • December 2, 2011

The paper is “Characterization of optical properties of ZnO nanoparticles for quantitative imaging of transdermal transport,” Zhen Song, Timothy A. Kelf, Washington H. Sanchez, Michael S. Roberts, Jaro Rička, Martin Frenz, and Andrei V. Zvyagin, Biomedical Optics Express (doi: http://dx.doi.org/10.1364/BOE.2.003321)


Week in review: Pipe Masters – North Shore Oahu

Landing two days before the biggest swell of the winter, Raw Elements was on the North Shore of Oahu just in time for Day 1 of the Billabong Pipe Masters. Throughout the entire competition we had front row views to watch the best surfers in the world shredding some of the most epic waves we have ever seen. So sick! One moment that stands out to me is the double barrel produced by the youngest surfer to ever win the Vans Triple Crown, 19 yr old John John Florence. Seamless ride out of one barrel and right into another, EPIC! The entire beach was on their toes and went ballistic when he finally came out of the water. Crowds were attacking him from angle just to get a shot..I also had to sneak one in, check out ourtwitter stream for a shot from that day.

Front row seats were provided by our friends at Wave Jet directly in front of the announcing tower. A huge thank you to Wave Jet for their extended Aloha, sharing your tent, food, bean bags and giving us such an amazing experience.

Its always great to hang with Garrett Mcnamara, Nicole and CJ Macias while on North Shore. Every time we are with them we receive a full blown GMAC experience. Like G paddling out in between legs of the competition to catch a few monster sets with the Wave Jet Gun! Even the announcers recognize who’s turf this really is by saying…”is that Garrett Mcnamara again!” Such a great ambassador for Raw Elements, the guy doesn’t leave the house without a bag of of RE Sunscreen. Always representing and always spreading the word on what we are about. Big thanks!

  

Its tough to explain in words the feeling that I get when I step off of the plane, finally back home, here in Hawai’i. The sights, sounds, smells and and loving welcome from ohana make it a wonderful experience that I will cherish forever. Mix that with the excitement of the Vans Triple Crown, Honolulu Marathon, and other great events around town (like, and other great events around town (likeGodzilla Week) and it keeps me thinking, why have I not moved back yet!?!? As for now its just great to be back.

  

 

 


Garrett ‘GMAC’ McNamara chooses EWG #1 Sunscreen while riding 90′ world record wave


Click on the image to see the video of Garrett McNamarra talking about wearing Raw Elements Sunscreen while surfing the epic 90′ wave!

While Big Wave World Champion and Extreme Waterman, Garrett McNamara was preparing to enter the ocean on this historic morning, he made sure that all his safety plans were in order. “For me, protecting my skin from the harsh elements is just as an important part of my preparation as checking all my gear is.”

GMACtrusts his skin safety only to Raw Elements USA, The Environmental Working Group top rated All Natural Sunscreen. This sunscreen line is specifically built to meet the demand of the most extreme athletes. “I have 110% confidence in this sunscreen, literally. I know that it will stay on, not pollute the ocean or my skin and most importantly it will not run into my eyes ever.” McNamara proclaims. “If by chance I rub some in my eyes, it will never sting at all. This is so important for what I do.”

Garrett has a very specific routine when it comes to his Raw Elements application. “I always
apply ECO STICK 30+ under my eyes and on my lips, then go over my entire face with ECO FORMULA 30+. I always keep the lotion and the stick on the jet ski for reapplying. Reapplication of sunscreen is so important.” McNamara is a huge proponent of sun safety, awareness and education. “It’s crucial for everyone to understand the dangers of overexposure to the sun and how to best protect themselves from it.” When asked if he had a message to all his fans, Garrett had this to say, “Find your passion and make a goal. Too many people settle and put their dreams aside. Follow your heart and do what you love. Anything is possible, nothing is out of reach for anyone. Right your goal at the top of a paper and make a list of everything you have to do to accomplish it. It will happen!!”

Garett McNamara is introducing WaveJet, an eco-safe, jet powered surfboard into the
marketplace in 2012. Garrett also devotes his time to Surfers Healing for Autism, a group of
professional surfers who take autistic children surfing and share their joy. Garrett is devoted to this organization and its cause, “Its overwhelming joy, these children recharge my batteries.”

See some of the press and footageGMACreceived!

THE Best footage edited fromteamGMAC

Radio promo with French Radio Station

The Intertia Interview

Seattle, WA radio interviews

Ron & Fez SiriusXM Radio

The TODAY Show

CNN with Brook Baldwin Interview

Jim Rome Interview

ABC News

Fox News

Surfline.com

Al Mennie Blog

ESPN


Surfers Healing come to Narragansett, RI Beach

Surfers Healing at Narragansett Beach was such an amazing event.  Raw Elements USAwas honored to be a part of it and to be able to provide safe, chemical free sunscreen to all the wonder people involved.  It was truly moving to see the children and their families share so much enjoyment while surfing with the great watermen!  The day could not have been better, with bright sunny skies and some good clean waves!  Izzy and his whole Surfers Healing Organization do such a tremendous job in preparation for the day to make sure it is safe and fun.  It’s great to see all of the sponsors and volunteers come out and support such a great cause, ultimately sending the children home with smiles on their faces and a great day surfing at the beach!!

 


Sunscreens to Display New Label Regulations by Summer 2012

2012 may be the year to bring some clarity to the sunscreen category. Just weeks ago, the FDA finally released their long awaited, updated sunscreen regulations. Though the new regs are a bit less comprehensive with regards to UVA protection than many had expected, they should begin to bring many sunscreen label claims back down to earth. Companies will be required to comply by summer 2012. This will help consumers ensure they are getting better UVA and UVB, ‘Broad Spectrum’ protection. For summer 2011, consumers must still be vigilant about the products they purchase as many will not measure up to the new 2012 standards.For more on what to look for in 2011, read this…

The FDA made final a number of standards, while proposing a cap of the SPF number at “50+” and reviewing the efficacy of sunscreen sprays. The large body of data does not demonstrate the SPF numbers higher than 50 provide anymore benefit than an actual SPF 50. Furthermore, an SPF 50 only provides 1% more protection than an SPF 30 and many experts question whether or not that extra 1% can truly be demonstrated outside of the testing environment. As far as the sprays are concerned, the current data indicates considerable discrepancies with regards to dosages and efficacy in comparison to that of lotions, creams, sticks, etc. The FDA will be taking public comments on these proposals until September 15th. The FDA will then determine the time of review and determine the fait of the SPF number and spray sunscreens.

The new final label regulations and sunscreen standards for 2012 and beyond, as published by the FDA, look like this:

Broad Spectrum Protection. Sunscreens that pass FDA’s broad spectrum test procedure, which measures a product’s UVA protection relative to its UVB protection by way of the Critical Wave Length Test, may be labeled as “Broad Spectrum SPF [value]” on the front label. For Broad Spectrum sunscreens, SPF values also indicate the amount or magnitude of overall protection. Broad Spectrum SPF products with SPF values higher than 15 provide greater protection and may claim additional uses, as described in the next bullet.

Use claims. Only Broad Spectrum sunscreens with an SPF value of 15 or higher can claim to reduce the risk of skin cancer and early skin aging if used as directed with other sun protection measures. Non-Broad Spectrum sunscreens and Broad Spectrum sunscreens with an SPF value between 2 and 14 can only claim to help prevent sunburn.

“Waterproof, “sweatproof” or “sunblock” claims. Manufacturers cannot label sunscreens as “waterproof” or “sweatproof,” or identify their products as “sunblocks,” because these claims overstate their effectiveness. Sunscreens also cannot claim to provide sun protection for more than 2 hours without reapplication or to provide protection immediately after application (for example– “instant protection”) without submitting data to support these claims and obtaining FDA approval.

Water resistance claims. Water resistance claims on the front label must indicate whether the sunscreen remains effective for 40 minutes or 80 minutes while swimming or sweating, based on standard testing. Sunscreens that are not water resistant must include a direction instructing consumers to use a water resistant sunscreen if swimming or sweating.

Drug Facts. All sunscreens must include standard “Drug Facts” information on the back and/or side of the container.

For more information on the FDA regulations, visit the FDA website.


RAW ELEMENTS USA & Garrett McNamara Make a Mark at Surf Expo

Surf Expo September 2011 was such a great experience!  Our interactive booth received so much attention and traffic.  It was really special to see so many people concerned with safe sun, eco safe and reef safe sun protection.  We were able to offer a great deal of education and able to have a number of detailed conversations with those who already understand the issues with chemical sunscreens and choose physical protection.  Our running water tank was a big hit as we demonstrated how all of our products float, their over all superior water resistance performance and how our ECO STICK 30+ can actually be applied under water!  The expo really exposed our brand and our products to so many new retailers, especially in the islands!  Garrett McNamara held court with fans and friends at the booth for three days straight!  WaveJet made there presence felt with an amazing booth and team showcasing the new technology.  We made some great new friends with Pura Vida Bracelets & United By Blue, two great, young Eco-Minded companies.  Now onto Surfers Healing Saturday Sept. 17 at Narragansett Beach!!


Cynthia Aguilar Dreams Big

The South Beach lifeguard is looking to enter the record books when she begins a 130-mile voyage from the international waters off Cuba to Key West on a paddleboard. “My goal is to show that one person can make a difference and you should never give up hope,” said Aguilar, who hopes to give hope through her Keep Paddlin’ campaign. Cynthia will be protected by Raw Elements Sunscreen every inch of the way.

The entire trip will be featured in an ongoing documentary, “Dream Big: Inside All of Us Lives Hope,” which chronicles Aguilar’s efforts and benefits the Make-A-Wish Foundation. More details here…

Garrett ‘GMAC’ McNamara chooses EWG #1 Sunscreen while riding 90′ world record wave

While Big Wave World Champion and Extreme Waterman, Garrett McNamara was preparing to enter the ocean on this historic morning, he made sure that all his safety plans were in order. “For me, protecting my skin from the harsh elements is just as an important part of my preparation as checking all my gear is.” Read more